The Power of Influence

In just a few short years, Hailey Bieber went from beauty muse to beauty mogul. What started in 2022 as a minimalist skincare line has now become a billion-dollar brand.  She sent the beauty world buzzing with the news: e.l.f. Beauty has officially acquired Rhode . So, how did a small product line known for its dewy lip glaze and “glazed donut” skin aesthetic transform into one of the most desired skincare brands on the planet? And how did Hailey use media as an advantage? Let’s break it down. The Birth of Rhode When Hailey Bieber launched Rhode in 2022, she wasn’t just slapping her name on a product. She entered the skincare scene with a clear aesthetic , tight product curation , and a strong brand philosophy: simple, effective, and sensorial skincare . The brand’s soft gray packaging, clean formulas, and viral marketing immediately stood out in an industry saturated with celebrity beauty lines. Rhode didn’t try to be everything for everyone; it focused on a few high-performing...

Before social media, beauty and fashion trends trickled down from glossy magazine covers, elite runway shows, and celebrity red carpets. Today, they often start in a bedroom, on an iPhone, and with a single TikTok or Instagram post. Social media influencers have completely rewritten the rulebook on how style and beauty trends emerge. And they’re doing it faster, more globally, and more personally than ever before. Trend Cycles  In the past, high fashion editors and celebrity stylists decided what was "in." Now, influencers with any number of followers are setting the tone for what people wear, how they do their makeup, and even how they talk about beauty. They aren’t just modeling trends, they’re creating  them. Whether it’s the rise of “clean girl aesthetic,” glazed donut nails, or the rebirth of Y2K fashion, these trends often start with influencers who are simply sharing what works for them. And it catches fire. The speed at which influencers drive trends is unmatched....